With the difficulties coming from the situation of the covid-19, it's essential to the client to show all courses available through a digital tour. The client's initial idea was to create a unique 20-minute video that explained everything the school is and offers as courses. The school's target, i.e., students between 20 and 30 years old, hardly have the patience to watch a long-lasting video. To maximize possible conversions, I proposed a breakdown of the macro themes by dividing them into a single video for each course. In this way, they will redirect the content by sponsoring social media to a much narrower and more interested target.
